Dessert Pepper is a salsa company based in El Paso with firm Mexican roots. The company's primary products are gourmet salsas and dips made with locally sourced peppers.
I created bold and colorful labels to attract the eyes of browsing customers while alluding to the company's Mexican roots with luchador masks.
Important information such as the ingredient list is laid out in large type to aid the visually impaired. The three distinct flavors are easily told apart by bold coloring and by flames on luchador masks that imply a gradual increase in heat and spiciness.