2019 Buffalo ADDYs Silver Student Award ~ Logo Design

Java Jive is a coffee shop in Seattle, Washington well known for having an extensive variety of blends as well as playing host to live bands and poetry. Their main demographic consists of young to middle-aged adults from all cultural backgrounds.

My goal was to create a simple and bold mark that effectively alludes to both the name of the company as well as its product.

The mark functions visually as a coffee or espresso bean with the letter J separating each half of the bean. The J also aids in leading the eye down to the type.

A sans-serif typeface in both black and medium-condensed weights was used to convey boldness and playful modernity. A brown color palette conveys a sense of welcoming, grounding, and warmth, as well as stimulating appetite.