Rita's Bath & Day Spa provides Albuquerque residents and visitors with a relaxation and wellness retreat in a professional, welcoming, and friendly spa setting. They are known for their outdoor saltwater hot tubs, massage, and facials - housed in a minimalist and inviting setting.
My intention was to give Rita's a modern but hand-drawn feel to fit the company's cozy atmosphere. A slab serif was used for the focal type to accompany the hand-drawn aspects of the logo while a condensed sans-serif for "Bath & Day Spa" gives a sense of modernity.
The circle alludes to both a water bubble and a hot tub while the teal color palette portrays a sense of revitalization/rejuvenation. The spiral represents a hot tub and moving water and the leaf represents rejuvenation.